Beth and Tessa MacGraw launched their eponymous label in 2012. The sisters have since carved their place in the Australian designer landscape with their signature whimsical irreverence.

The designers spent their childhood dancing and designing dresses for barbies – influences you can spot in their Mattel pink or vermillion runways & theatrical ruffled dresses. Against the backdrop of fashion’s current obsessions and various subcultures their unbridled femininity, and light-hearted approach to dressing feels fresh.

“We love the theatre and storytelling of each collection. Our pieces are designed to stand out and score comments”. Beth MacGraw

Unique fabrications are important to their process with the majority of fabrics developed in-house. The designers create all their unique prints from sketch with artwork hand drawn in studio by Tessa. macgraw’s collections are produced locally in Sydney from carefully sourced fabrics of predominantly silk, cotton and wool blends.

macgraw is a regular inclusion on the pages of Vogue and Harper’s Bazaar and has dressed Lorde, Kendall Jenner, Julianne Moore, Paris Hilton, Coco Rocha and Karlie Kloss.

The brand debuted at Mercedes-Benz Fashion Week Australia in April 2014 to critical acclaim and has become a schedule highlight. In 2020 macgraw debuted at New York Fashion Week with a show inspired by their parents’ love story.  

The designers have taken out Australia's top fashion awards; The Tiffany & Co. National Designer Award, The BT Award, The Regional International Woolmark Prize, The Australian Fashion Laureate for Best Emerging Designer and The Australian Fashion Laureate People’s Choice Award.

In 2017, the designers presented a capsule Woolmark collection to an esteemed industry panel in Paris. The designers innovated a new technique with merino wool, a superfine 100% merino lace that doesn't crease. An innovation now being offered to luxury design houses worldwide. "They developed an entirely new way of producing wool" said IWP judge and netaporter founder Natalie Massenet. "We'll be able to wear lace in winter and still be warm. To a girl that's a dream come true"

macgraw is available in select luxury retailers globally with their full seasonal offering available at macgraw.com and by appointment in their new Sydney atelier.